After successes with the School of the Museum of Fine Arts Annual Art Sale, Tufts University brought our team back to work with the Fletcher School: A Graduate School of International Affairs, on their 90th Anniversary campaign. Since October of 2022, we have worked with the Dean of the School, the Department of Alumni Affairs, Marketing and several committees to create a comprehensive year long marketing, alumni engagement and events plan.
We planned events in New York, Washington DC, San Francisco, Mexico City, Dubai, London, Tokyo, New Delhi, and Athens. Each event will host a networking component, a fireside chat with notable speakers such as Linda Thomas-Greenfield, United States Ambassador to the United Nations, and opportunities for alumni to engage with the celebration by sharing their story.
We are gathering alumni stories onsite in storytelling booths and online as part of a massive oral history project. The goal of the project is to balance the 90 year history with a wider, more diverse, variety of voices. Current Fletcher students have also been paired with a journalism professor to learn the fine art of conducting in depth interviews. We worked with several committee members to identify a targeted list of 50 alumni to receive these in depth interviews which will be highlighted throughout the celebration year.
Saphier Events also conceptualized several on campus branding opportunities. This fall, as students head back to campus, they will be met with a giant Fletcher orange selfie wall, modeled after the famous pink wall in LA. This campus centerpiece with be paired with 2000 mini Fletcher flags that will be shipped out worldwide as part of the “Where in the World is Fletcher” social media campaign.
Early results are in, and the pre planning stages have paid off with alumni excitement, board support, and calendars marked with save the dates.
To learn more about the Fletcher School of Law and Diplomacy, visit their website here.